Identity First

Only when it matters

Identity First sends one thoughtful nudge a day — and only when there's actually something worth saying.

📵
No night-time sends
We go quiet from 10 PM to 8 AM by default. Adjust anytime in Settings.
☝️
One per day max
Our daily system picks the single most meaningful moment and stops there.
🕐
At your usual time
We learn when you typically log habits and send at that moment — when you're already in the habit.
When we reach out
6 moments we'll tap you

Here's every scenario that can trigger a notification, what you'll see, and how often it can happen.

When you hit a streak milestone
Streak celebration
Hit a milestone streak on a daily habit and we'll celebrate with you. Milestones are 3, 7, 14, and 30 days — each gets its own message that gets more emphatic as the streak grows. This is the highest-priority notification and always wins if it's milestone day.
Highest priority 3 · 7 · 14 · 30 days Once per milestone
Identity First
now
Week 1 complete.
Morning run every day. This is what Runner looks like.
Identity First
now
30 days as Runner.
Morning run every day. That's who you are.
Every Monday at your usual time
Weekly kickoff
Every Monday we check in with one of two messages. If you had a solid week (4+ days logged for your best identity), you'll see a recap that celebrates it and sets the tone for the new one. If last week was quieter, you'll get an encouraging reset.
Mondays only Once per week
Identity First
Mon
5/7 days as Runner
That's who you are. Keep proving it this week.
Identity First
Mon
Runner is waiting
This week is yours. Start with Morning run.
When you break your own record
Personal best
When your current streak surpasses your previous all-time best for a habit, we mark the moment. This fires once and only once — the day you cross your record — because that threshold is a genuine achievement worth noting.
New record only Once per achievement
Identity First
now
22 days. New record.
Keep Morning run going — you're in uncharted territory.
When you showed up yesterday
Keep the momentum
If you logged a habit yesterday but haven't yet today, we'll send a gentle prompt at your usual logging time. The message anchors on yesterday's win rather than warning of failure — it's a "you're already doing it" nudge, not an alarm.
Yesterday's momentum At your usual time Once per day max
Identity First
8:00 PM
You showed up yesterday.
Show up again today — Morning run is waiting.
🔔 Opt-in per habit. Turn on in the habit's settings.
At your chosen reminder time
Habit reminder
Set a reminder time on any individual habit and we'll ping you at exactly that time — but only on the days that habit is scheduled, and only if you haven't already logged it. Each habit has its own independent reminder — a gym habit at 7 AM, a reading habit at 9 PM. You choose which habits get reminders and when.
Opt-in per habit Your chosen time Once per habit per day
Identity First
7:00 AM
Morning run
Time to log "Morning run" for your Runner identity.
Identity First
9:00 PM
Read 20 pages
Time to log "Read 20 pages" for your Author identity.
🔔 This notification is off by default. Turn it on in Settings → Notifications → Evening check-in.
End-of-day wrap-up
Evening check-in
Enable this and we'll remind you at your chosen time if any habits are still unlogged for the day. We skip it automatically if you've already finished — and we respect exemptions, so a grace day won't trigger a false alarm.
Opt-in Your chosen time (default 8 PM) Only fires if habits remain
Identity First
8:00 PM
Check in
You've still got 2 habits to log today. Finish strong.
Identity First
8:00 PM
Check in
You've still got 1 habit to log today. Finish strong.
When do we send? We learn from your history. The four daily nudges above all fire at your personal peak vote hour — the time of day you most often log habits. You pick a starting time during onboarding and it refines automatically from there.
We respect your time
Quiet hours

We never send notifications at night. The default quiet window is 10 PM to 8 AM — you can move it to whatever works for your schedule.

Default quiet window

The red zones below are off-limits for any notification. Only the green window is active. If a nudge would have fired during your quiet hours, it's dropped — not delayed.

quiet
active window
12 AM 8 AM 12 PM 10 PM 12 AM
⚙️
Change your settings anytime
Quiet hours, evening check-in, and individual habit reminders are all adjustable in the app. Disabling notifications entirely removes your device from our delivery list immediately — no pending sends.
Settings → Notifications